How To Build A Billion Rand/Year E-commerce Business - Luke Jedeikin & Claude Hanan, Bash
This week, we are thrilled to welcome, Luke Jedeikin and Claude Hanan, the founders of Superbalist and Bash, two extremely well known South African e-commerce businesses.
They take us through the journey of Superbalist, discussing its inception, growth to an impressive 1 billion rand per year, and eventual exit.
We also delve into the personal challenges they faced when they left a high-performing business just as hard lockdown began, leaving them with little to do, and how the situation forced them to confront their identities.
They take us through the genius strategy of Bash, how it came to be and the ambitious plans they have, not only for the business, but for the South African retail industry as a whole.
Tune in for an e-commerce master class filled with actionable advice and valuable takeaways.
Too Long; Didn't Listen? Here's what to look for:
02:34 Superbalist's Business Model
05:22 How Claude & Luke Became Business Partners
13:46 0 - 1 Journey of Superbalist
38:25 Joining The Takealot Group
48:45 From Founders To Employees
57:25 Lessons From Superbalist's Growth
1:06:30 Brought To You By Metavolve
1:07:53 Exiting Superbalist Straight Into Lockdown
1:28:20 Journey Of Bash
1:44:52 The Strategy Of Bash
1:52:18 What Does The Future Look Like For Luke & Claude
1:55:18 Taking Notes From Brazil's Retail Market
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