Navigating the complexity of growth together

Rapid growth is a sign of success, but what comes next? Metavolve specialises in guiding growth-stage businesses to strategic clarity. We're here to ensure your growth is not just rapid but sustainable.

Metavolve as helped
+
80
founders
across
20
industries
in
14
countries

Trusted by over 75 founders across Africa & Europe

Our mission

We’re making entrepreneurial strategy less complicated

Entrepreneurship is tough—you feel it every day.

Navigating uncertainty, you’re expected to chart a course without a clear map. While business giants plot strategies in boardrooms, founder-led businesses often navigate solo, viewing strategy as too corporate or complex.

But strategy is just knowing where you’re headed and how to get there.

In Africa’s volatile market, it’s essential. That’s why Metavolve exists—to turn highly capable African founders into confident business leaders by helping them develop clear and comprehensive business strategies that make building a great sustainable business less complex. We demystify it, turning what seems like a corporate luxury into your everyday tool.

With Metavolve, you’re not alone.

Business giants have their strategies laid out in boardrooms; founder-led businesses do it with us. We’re here to transform strategy from an intimidating process into a clear, actionable roadmap that drives your business forward. In short, our mission is to arm you with a strategy that cuts through complexity and sets you up for sustainable success.

Ilse Dippenaar
Ilse Dippenaar
CEO & Founder
,
UpEd Learn

Our success now is directly attributed to Metavolve getting us focused.

In fact, I don’t think we would have been able to survive without them.

We’re now growing steadily and our numbers are looking exciting.

Jean Kuiper
Jean Kuiper
Co-founder
,
RealIPM

We needed a roadmap to see if, without us, the business would continue or collapse.

We used to think some actions were obvious for our team, but they were not and we'd get frustrated.

So Metavolve forcing us to take the time to reflect on that, to mature, hire the right people, and clearly set and communicate those roles was crucial.

Ronaldo de Jager
Ronaldo de Jager
Co-founder & CTO
,
Dealers Online

As we were rapidly scaling up, we started facing challenges in communication and strategy. Metavolve helped us bring clarity to our long-term goals, and fine-tune our team dynamics, putting the human element at the core of our business.

They pushed us to step back and look at our company from an outsider’s perspective, refining our strategy and making sure it’s communicated clearly throughout the team.

They also helped me embrace vulnerability and improve not just as an entrepreneur, but as a person, something that has had a ripple effect across the business.

Ilse Dippenaar
Ilse Dippenaar
CEO & Founder
,
UpEd Learn

Our success now is directly attributed to Metavolve getting us focused.

In fact, I don’t think we would have been able to survive without them.

We’re now growing steadily and our numbers are looking exciting.

Jean Kuiper
Jean Kuiper
Co-founder
,
RealIPM

We needed a roadmap to see if, without us, the business would continue or collapse.

We used to think some actions were obvious for our team, but they were not and we'd get frustrated.

So Metavolve forcing us to take the time to reflect on that, to mature, hire the right people, and clearly set and communicate those roles was crucial.

Ronaldo de Jager
Ronaldo de Jager
Co-founder & CTO
,
Dealers Online

As we were rapidly scaling up, we started facing challenges in communication and strategy. Metavolve helped us bring clarity to our long-term goals, and fine-tune our team dynamics, putting the human element at the core of our business.

They pushed us to step back and look at our company from an outsider’s perspective, refining our strategy and making sure it’s communicated clearly throughout the team.

They also helped me embrace vulnerability and improve not just as an entrepreneur, but as a person, something that has had a ripple effect across the business.

Our Methodology

Where successful strategies come from

Metavolve's Strategy Methodology is the master work of Nic Frangos, an exceptionally successful businessman with 50 years of experience as a founder, CEO and chairman of multi-billion dollar companies.

The methodology stems from tried and tested strategy principles that he applied to his businesses and refined over the past two decades.

At Metavolve, we adapt Nic's proven frameworks to align with the vision and real-world challenges of growth-stage founders. Our process demystifies the complexity of strategy to transform your market knowledge into an actionable roadmap for the future of your business.

Our team

Cameron Coutts
See bio
Cameron Coutts
Co-founder & Director of Growth and People
Brett Matheson
See bio
Brett Matheson
Co-founder & Director of Product and Operations
Adrien Maire
See bio
Adrien Maire
Strategy Facilitator
Delphine Fumar
See bio
Delphine Fumar
Brand Manager
Luke Bradshaw
See bio
Luke Bradshaw
Podcast Producer

Our history

Sep 2021

Metavolve goes live as a Strategy and Organisational Development Consultancy

Jan 2022

We have our first meeting with Nic Frangos

April 2022

We launch The Founder Files podcast and received the first draft of Nic’s book

Sep 2022

We make our first hire: Delphine takes over the marketing capability in Metavolve. Nic takes equity in Metavolve in exchange for the rights to the methodology in the same month we launch our first entrepreneurial strategy audit tool

April 2023

We realise we’re incorrectly positioned; organisational development was pulling us into the HR consultancy market. We need to take a step back, take Nic’s medicine and completely rethink our strategy

May 2023

We reposition ourselves to elevate founders out of operations to focus on growth. We land our first growth partnership and it goes very well: our client’s business increased revenue by 42%, gross profit by 73% and net profit by 82%

Oct 2023

We partner with a well-known pan-african accelerator programme

Dec 2023

Brett and Cam burn out due to rapid growth but The Founder Files is elected best podcast for entrepreneurs in South Africa by Feedspot

Jan 2024

We come back with the realisation that we need a more sustainable business model. We decide to cut out every service except strategy and ensure that our business and operating model are scalable

Mar 2024

We hire Adrien as our first full-time strategy facilitator

Apr 2024

We hire Luke as our full-time podcast producer for The Founder Files

May 2024

We go-to-market with Metavolve V4.0 (final, final!)

Sep 2021
Jan 2022
April 2022
Sep 2022
April 2023
May 2023
Oct 2023
Dec 2023
Jan 2024
Mar 2024
Apr 2024
May 2024

Values

Be Wise

prioritise the long-term and make good decisions

Be Prepared

prepare and plan for important moments

Be Accountable

act like an adult and own your responsibilities

Be Candid

embrace and lean into hard conversations

Be Healthy

health and well-being come first, always

Subscribe to the newsletter

By subscribing you agree to with our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.