the Founder Files

From Collapse to Comeback: The Altify Story - Sean Sanders, Altify

Season 5 Episode 22

In this powerful episode, Sean Sanders, founder of Revix and now Altify, opens up about navigating one of the most intense crises a startup can face: losing customer funds after a major crypto collapse. We follow the rollercoaster journey that led to a high-stakes merger, a full rebrand, and a reimagined mission to democratize access to private markets.

We go deep into:

•How to lead during a trust-breaking crisis

•What true accountability looks like in leadership

•Navigating the emotional toll of a startup failure

•Merging companies under pressure

•Reinventing your identity as a founder

This episode is a masterclass in grit, resilience, and rebuilding with purpose.

Too Long; Didn't Listen? Here's what to look for:

00:00 Intro: From Revix to Altify

03:25 What Altify really does

04:26 Why the rebrand was critical

09:34 The real problem with private markets

13:56 Breaking down barriers to entry

17:01 Who Altify is built for

19:06 How to use Altify

20:59 Managing risk and investor anxiety

24:23 The Revix crisis unfolds

27:25 The collapse of FTX

32:27 Rebuilding trust in chaos

35:00 Taking extreme ownership

36:55 Managing the crisis

40:22 How crisis changes a founder

41:20 The power of support structures

44:55 How did this experience change you

48:33 Balancing compassion and performance as a CEO

56:52 The birth of the merger idea

01:03:46 Becoming CEO post merger

01:07:35 The unforeseen challenges    

01:13:55 The nightmare launch

01:19:51 Reflecting on the journey

01:24:30 Altify's biggest challenges now

01:27:30 What's next for Altify?

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