From 1 Café to 12 Brands: The Story of NoName Hospitality

How do you build a hospitality group that reshapes an entire city?

In this episode of The Founder Files, we sit down with Ariel Segal, co-founder of NoName Hospitality Group, the team behind some of Cape Town’s most exciting restaurant brands. Starting with Jared’s Espresso Bar, Ariel and his brother spotted a market gap inspired by Australia’s coffee and dining culture and went on to create 12 unique brands employing over 400 people.

From tackling supply chain challenges to transforming Sea Point into a thriving culinary hub, Ariel shares the realities of building and scaling a hospitality group while staying true to customer experience and brand values.

We dive into:

• The early days of spotting market gaps and building Jarryds

• Challenges of scaling restaurants in South Africa’s supply chain context

• Balancing customer needs with brand identity

• Why Sea Point became the perfect hub for their growth

• Lessons on passion, innovation, and sustainable hospitality

This episode is packed with insights for founders on growth, resilience, and creating experiences that stand the test of time.